This is more of a tweet than anything, but since Seth Godin only seems to allow trackbacks, I need to comment on my own blog in regards to his post Is marketing evil? It’s not about marketing. It’s about advertising. Advertisers use psychological tricks to market stuff. Watch the PBS program The Presuaders if you have any doubts about this. Advertisers have an unfair advantage over the masses. Average people don’t realize they’re being manipulated by ads, especially TV ads. That’s why it should be imperative to teach media literacy in schools. People need to be equipped to see through the tricks so that they can judge any “marketing” message that may be obscured by the manipulation in the ad.