http://www.geektieguy.com/2009/02/24/seth-godin-is-marketing-evil/ News and views from the geek tie guy. Sat, 04 Feb 2012 18:17:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.geektieguy.com/2009/02/24/seth-godin-is-marketing-evil/comment-page-1/#comment-44353 John Tue, 15 Sep 2009 12:36:36 +0000 http://www.geektieguy.com/2009/02/24/seth-godin-is-marketing-evil/#comment-44353 Pretty thought provoking. Pretty thought provoking.

]]> http://www.geektieguy.com/2009/02/24/seth-godin-is-marketing-evil/comment-page-1/#comment-32707 Justin Cooper Fri, 06 Mar 2009 06:59:36 +0000 http://www.geektieguy.com/2009/02/24/seth-godin-is-marketing-evil/#comment-32707 Marketers and advertisers are only really 'evil' if they tell lies or encourage people to do evil things. Fortunately consumers are getting smarter by the minute, because they are learning to de-code glib and untruthful marketing & media messages. This has forced (or encouraged) the better marketers and advertisers to back up their claims with facts. Oh sure, you can make a lot of arguments stick with dodgy facts, but in an age of nearly instant feedback and networking, the lies are exposed very quickly. So good marketers (with good consciences) tell great stories based on true facts that inspire their customers to buy goods and services or adopt different behaviours. This may sound naive, but I encourage marketers to try it (if they haven't already) as consumers are often a lot smarter than marketers give them credit for. Marketers and advertisers are only really ‘evil’ if they tell lies or encourage people to do evil things. Fortunately consumers are getting smarter by the minute, because they are learning to de-code glib and untruthful marketing & media messages. This has forced (or encouraged) the better marketers and advertisers to back up their claims with facts. Oh sure, you can make a lot of arguments stick with dodgy facts, but in an age of nearly instant feedback and networking, the lies are exposed very quickly.
So good marketers (with good consciences) tell great stories based on true facts that inspire their customers to buy goods and services or adopt different behaviours.
This may sound naive, but I encourage marketers to try it (if they haven’t already) as consumers are often a lot smarter than marketers give them credit for.

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